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ANSA, originally called Artists for a Free South Africa, was founded
in 1989 by Alfre Woodard, Danny Glover, Blair Underwood, CCH Pounder, Mary Steenburgen, Robert and
Donna Brown Guillaume, Roderick Spencer and other members of the creative community, many of whom
had long been involved in efforts against apartheid.
ANSA was formed in response to calls from U.S. and South African grassroots organizers, American
elected officials, and South African anti-apartheid leaders for greater support of the international,
anti-apartheid movement. The founders recognized the role artists and the arts could play in galvanizing
public attention at a time when media coverage of South Africa was scarce-due to increased South African
censorship and their expulsion of foreign journalists as well as to lagging U.S. interest. They established
ANSA to mobilize the entertainment industry in support of the cultural boycott, economic sanctions,
and other international campaigns to help end apartheid.
In its early days, ANSA mounted educational events and programs to inform members of the entertainment
community about conditions in South Africa and about the vital importance of the cultural boycott and
other efforts to isolate the apartheid regime. ANSA mobilized artists and media professionals, arranging
their support of and participation in these national and international campaigns. ANSA members appeared
at press conferences, authored opinion editorials, lobbied, joined in protest marches, and participated
in letter-writing campaigns to support economic and cultural sanctions, protest apartheid, advocate for
the release of political prisoners and call for the protection of human rights and civil liberties in
South Africa. By involving celebrities and other VIPs in these efforts, ANSA helped to increase media
coverage, generate greater public awareness and encourage more widespread public support.
As dramatic changes occurred in South Africa, ANSA refocused its mission and developed new programs
to address needs unique to each developmental phase. In 1990, shortly after Nelson Mandela's release
from prison, he embarked on his first U.S. tour. ANSA co-coordinated the Los Angeles fundraising dinner
that netted $1.2 million for the Nelson Mandela Freedom Fund.
During the year leading up to the historic 1994 elections, ANSA responded to urgent requests from
South Africa to assist with voter education efforts. ANSA coordinated the participation of internationally
renown artists and leaders in nonpartisan national educational media campaigns for newspaper, television,
and radio in South Africa. ANSA raised funding for voter education, and organized petitions and
letter-writing campaigns to the South African and U.S. governments urging them to ensure free,
safe and fair elections.
 
Alfre Woodard visits Nelson Mandela's prison
cell on Robben Island.
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